
About Me
I am a graduate of Economics from the Obafemi Awolowo University and an MBA (Marketing) from University of Lagos. I hold the professional diploma in Marketing from the Chartered Institute of Marketing (CIM) UK. A marketing and brand communication expert, with 19 years experience in two of the world’s biggest multinationals – Guinness (Diageo) and Coca-Cola. I have managed several brands, including several billion dollar brands and nurtured them to achieve sustainable growth.
I am currently the Principal Consultant of Purple Pearl Consulting Ltd – a collaborative community of creative talents who partner with clients to execute innovative ideas that sustainably grow market share . we offer services in brand management, concept ideation, business planning and human capital development (training & coaching).
I am passionate about building brands and helping individuals and organizations apply relevant marketing principles to build their corporate and personal brands. I am a firm believer that marketing principles can be applied to virtually every facet of life.
I have a drive to develop people; with an awareness that investing in capacity and capability will impact positively on individual & company goals; a philosophy that has made me an exceptional people manager and leader. I am a certified Personal Performance Coach; having trained at Europe’s largest coaching Academy – The Coaching Academy UK and a member of the International Coaching Federation (ICF)
My Professional Affiliations.
- Chartered Institute of Marketing MCIM (UK)
- National Institute of Marketing of Nigeria (MNIMN)
- Advertisers Practitioner Council of Nigeria (APCON)
- International Coaching Federation (ICF)
My Skills.
- Strategy development and planning
- Integrated marketing communication
- Qualitative & quantitative research
- Interactive/digital marketing
- Creative development
- Experiential/direct-marketing
- Public Relations
- Consumer promotion
- Agency Management
My Competences.
- Collaborative
- Strong leadership qualities
- Good people skills
- Inspires self and others
- Delivers results
I am passionate about women education & empowerment; this prompted me to start a blog “mypurpleroses” as a way of expression and connecting with diverse women on issues affecting them. I also founded a foundation – EveryGirl Empowered Foundation focussed on girls aged 11-15 years with the objectives to:
- Provide a platform to boost the confidence in young girls to empower them take an active role among peers – in school, workplace and the community.
- Prepare young women to be effective leaders locally and globally.
- To help them overcome the beliefs and limitations holding them from achieving their full potentials.
I am happily married with children.
I invite you into my space…. I will like to hear from you, please drop me a line in the comment area or send a mail through the contact form.
