Today is yet another day to celebrate womanhood! It’s the International day for Women; celebrated on the of 8th March all over the world.This year’s theme is #pressforprogress. Many factors affect the growth and progress of women and ...
Brand Rivalry is not a new phenomenon. In a competitive industry, there are usually many players, though you often have two dominant players slugging it out in the market place. In some countries, competitors are more confrontational ...
Marketing as you know it, is an age long profession. But never in the long history of the trade have things changed dramatically over the past few years in the way and manner that the practice is delivered. A significant part of these ...
Like every human being, brands are distinguished by the way they communicate and by the sound of their voice. Over years of association, consumers and customers alike are able to recognize brands, whether it is in audio, visual or ...
Often times, companies make use of celebrities and influencers as their brand ambassadors, as such brands leverage on the popularity, appeal, goodwill and the equity enjoyed by these celebrities. Many brands both local and ...
Building strong brands is the live wire of any organizations. Many corporations spend huge budget behind marketing campaigns in nurturing their brands and in driving consumer connection. However, sometimes the task of brand building is ...
Every year February 14th is celebrated as Valentine’s day – a day many people exchange cards, gifts or flowers with special people in their lives. While Valentine’s day is a day of romance and exchange of gifts for lovers, for ...
According to Wikipedia ‘Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the ...
“A brand is the sum of all feelings, thoughts and recognitions – positive and negative –that people in the target audience associate with a company, a product or service.” – Steve McNamara, AdCracker.Com Just like products and ...
The basic Marketing 101 we learnt as marketing trainees indicates that consumers connect with brands on a rational and emotional level; with the emotional connection being the most enduring that delivers value to the brand on a long ...
