Marketing as you know it, is an age long profession. But never in the long history of the trade have things changed dramatically over the past few years in the way and manner that the practice is delivered. A significant part of these ...
Like every human being, brands are distinguished by the way they communicate and by the sound of their voice. Over years of association, consumers and customers alike are able to recognize brands, whether it is in audio, visual or ...
Often times, companies make use of celebrities and influencers as their brand ambassadors, as such brands leverage on the popularity, appeal, goodwill and the equity enjoyed by these celebrities. Many brands both local and ...
Building strong brands is the live wire of any organizations. Many corporations spend huge budget behind marketing campaigns in nurturing their brands and in driving consumer connection. However, sometimes the task of brand building is ...
According to Wikipedia ‘Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the ...
The basic Marketing 101 we learnt as marketing trainees indicates that consumers connect with brands on a rational and emotional level; with the emotional connection being the most enduring that delivers value to the brand on a long ...
Everyone loves to be loved, especially marketers! Why do brands such as Nike and Apple capture people’s hearts and minds? For all the millions of Naira spent on advertising and other efforts, it is not easy to capture the love and ...
By definition, a noun is ‘a part of speech that denotes a person, animal, place, thing, or idea’ and a verb signals an action, an occurrence, or a state of being. A brand being the name of an item or product is a noun, however, over ...
Our life experiences leave an impression on us, some of which are long lasting, some are remembered with nostalgia while some are better forgotten. The same applies to the experiences brands give and impact on their consumers and ...
We all love stories – we grew up being told tales by our grandparents and our parents. Stories fascinate us and gives us a good understanding of where we are from and how we got to where we are. The same is true of brands; brands have ...
