Brand Rivalry is not a new phenomenon. In a competitive industry, there are usually many players, though you often have two dominant players slugging it out in the market place. In some countries, competitors are more confrontational ...
Every year February 14th is celebrated as Valentine’s day – a day many people exchange cards, gifts or flowers with special people in their lives. While Valentine’s day is a day of romance and exchange of gifts for lovers, for ...
Today, stories have gone far beyond the realms of the folktales told by our grandmothers into the core of powerful marketing campaigns. Without them, campaigns suffer and are often unnoticed by consumers. Stories have become essential ...
In this interview with MarketingWorld, Bolajoko Bayo-Ajayi, a consummate marketer who has worked with multinationals like Diageo and Coca Cola says discipline, delivering value and putting customers first determine the future for every ...
Every marketer covets the loyalty of their consumers, consumers on the other hand want their brand to consistently deliver on what they promise. Often times, situations arise when there is a breach of the consumer expectation and their ...
Competition in itself is good; it keeps you on your toes and makes you strive for perfection. What is important is the strategies you have in place to ensure that your brand and business remains afloat even in the midst of competition. ...
I am an online shopping addict! Long before many people chose that path, I had relied on this channel due to the ease and variety it offers. One practice I have consistently adopted is to read reviews of previous buyers on their ...
