Everyone loves to be loved, especially marketers! Why do brands such as Nike and Apple capture people’s hearts and minds? For all the millions of Naira spent on advertising and other efforts, it is not easy to capture the love and ...
Today, stories have gone far beyond the realms of the folktales told by our grandmothers into the core of powerful marketing campaigns. Without them, campaigns suffer and are often unnoticed by consumers. Stories have become essential ...
By definition, a noun is ‘a part of speech that denotes a person, animal, place, thing, or idea’ and a verb signals an action, an occurrence, or a state of being. A brand being the name of an item or product is a noun, however, over ...
In this interview with MarketingWorld, Bolajoko Bayo-Ajayi, a consummate marketer who has worked with multinationals like Diageo and Coca Cola says discipline, delivering value and putting customers first determine the future for every ...
Every marketer covets the loyalty of their consumers, consumers on the other hand want their brand to consistently deliver on what they promise. Often times, situations arise when there is a breach of the consumer expectation and their ...
Our life experiences leave an impression on us, some of which are long lasting, some are remembered with nostalgia while some are better forgotten. The same applies to the experiences brands give and impact on their consumers and ...
Competition in itself is good; it keeps you on your toes and makes you strive for perfection. What is important is the strategies you have in place to ensure that your brand and business remains afloat even in the midst of competition. ...
I am an online shopping addict! Long before many people chose that path, I had relied on this channel due to the ease and variety it offers. One practice I have consistently adopted is to read reviews of previous buyers on their ...
Good morning Ladies and Gentlemen. I can’t overstate how honoured I am to have been invited to share my experiences and viewpoints with young ladies in Nigeria today. I want to thank the EVERY GIRL EMPOWERED FOUNDATION for selecting me ...
We all love stories – we grew up being told tales by our grandparents and our parents. Stories fascinate us and gives us a good understanding of where we are from and how we got to where we are. The same is true of brands; brands have ...
